One of the first Chief AI Officers in the FTSE 100.
Now advising boards on what actually works.
Built and ran the AI function at Informa Plc as Chief AI Officer. Now advising a small number of boards and commercial leaders on AI decisions that hold up once they leave the boardroom.
B2B media, events, publishing and data businesses.
Over 26 years working with every major UK newspaper group. Built the technology and ran the business it had to serve, not just advised from outside it.
Judgement earned from doing the work, not a framework applied to it.
Advisory first. Everything else follows from it.
Strategic advisory
Ongoing counsel to CEOs, CCOs and boards navigating AI decisions with real money attached. Strategy and operating model, proposition development, build or buy calls, governance that is enforced in the architecture rather than the contract. I also advise on go-to-market, M&A and commercial growth strategy.
I arrive with a point of view, not a list of questions. Engagements are retained, senior and deliberately few.
- Typical shape
- Monthly retainer, three to five days per month, direct access between sessions.
- Who it is for
- Boards and commercial leaders making AI decisions they will be held to.
- What it is not
- A slide factory. If you want a 90-page strategy document, there are firms who will sell you one.
Board and NED roles
Non-executive and advisory positions. Currently on the board of Bridged Media, a Techstars agentic AI company, and Mastodon C, a data science company.
Speaking
Keynotes and executive briefings on enterprise AI for board and leadership audiences. Practitioner content, no theatre.
Executive coaching and mentoring
Hands-on coaching and mentoring for senior leaders, working through live business challenges and opportunities as well as longer-term professional development. Limited availability alongside advisory work.
Evidence, not adjectives.
Trained 1,500 people in advanced AI across global organisations in Europe and Canada. Effectiveness and participant feedback rated excellent.
Capability building
Advisor to the Media & Entertainment practice of a global technology services firm, shaping new market propositions and client AI enablement.
Strategic advisory
Go-to-market strategy and operating model design for a global professional body.
Commercial strategy
Leading global private equity company · confidential
I have been at the leading edge of driving AI in a FTSE 100 business.
At Informa I was one of the first Chief AI Officers in the FTSE 100, responsible for AI across the world's largest events and B2B information business. I built the function, made the investment cases, managed the board and lived with the consequences of the decisions.
This direct experience, not frameworks or benchmark decks, is the foundation of the advisory work.
The test is simple: does the investment in AI pay back in decisions made and value created, not documents produced.
Thinking in public.
Regular opinion contributor to Arabian Gulf Business Insight on AI strategy and Gulf markets, publishing weekly on enterprise AI at LinkedIn. Keynote and panel audiences have included senior business and technology leaders at some of the best known AI conferences worldwide. If you want to know how I think before we speak, start there.
I am also taking part in a four-part TV documentary series on AI in the Middle East, appearing soon on a global streaming platform.
For keynote enquiries, contact the London Speaker Bureau or get in touch directly below.
06 / Amplifi
Where AI means business.
I am co-founder of Amplifi, the applied AI partner for ambitious enterprises. Proof of value, not proof of concept.
amplifi-impact.com →Grow the top line
Turn proprietary data into licensable revenue.
Run leaner
Sharper intelligence, lower cost, faster delivery.
Pull ahead
Widen the gap competitors cannot close.
Disclosure. Breslin Ventures engagements are personal, contracted separately, and kept distinct from Amplifi's work.
Let's talk.
Tell me what you are navigating and what a good outcome looks like. I reply to every serious enquiry, personally.